Business Analytics
REVEAL YOUR HIDDEN NETWORK INTELLIGENCE
For mobile operators, getting to improve their understanding of how customers are using mobile data services is crucial. Intelligence on users, applications, devices, volume consumption and network usage is very important for maintaining high performance and exceptional quality in the services offered.
Extracting valuable service usage information from complex data networks however is not straightforward.
Sophisticated methods and tools need to be employed, allowing the mobile operator to effectively capture and process voluminous data streams and extract accurate, actionable operational intelligence that will enable delivery of quality services and provide useful business insights.
Enriched network views enabling actionable business insights
Our Business Analytics solution provides insights in the usage of mobile data services and applications. It is build based on IP flow analysis and features a powerful traffic classification engine. Business Analytics provides insights on numerous parameters such as application type, handset model, application throughput and data consumption, as well as radio technology, cell and network element identity.
Key Features
Distributed data capturing capabilities
Monitor, capture and measure user plane traffic from distributed data sources and network elements. Decode all user plane traffic (IP flow information). Aggregate information, link them together and enrich them in real time to produce useful network, user, device and application analytics.
Data Enrichment and classification
Correlate and enrich user traffic with the packet data domain control plane information based on proprietary algorithms. Classify/ categorise traffic as per service/ application (e.g. http, Facebook, Gmail etc.). Deliver valuable insights on how network resources are being used.
Presentation and formatting
Present useful visualizations of the network information captured and processed. Create reports; produce graphical representations and issue alerts and notifications. Use Business Analytics’ network insights to perform your own analysis and produce customised reports.
Rich KPIs useful to multiple teams
Make the most out of generated KPIs on PS network usage, end user information, device details and application usage details. Provide to Quality, Operations, Marketing, Sales and Revenue Assurance business teams the capability to obtain access on past historical data, present day near real time snapshots or future predictive analytics trends.
Benefits

Obtain valuable insights
Identify surge in services demand or poor network quality

Ensure information accuracy
Capturing and processing of all user traffic; no sampling

Integrate with ease
Open architecture, easily integrated with 3rd party systems

Comply with jurisdictional laws
Meet state regulations and user privacy requirements
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